Not many people know what gelato is, but that is all about to change. It’s a specialty item that has been around in Italy for centuries, and now gelato is captivating the American audience with fervor. The reason it is so popular is that it’s similar to ice cream, but it has a richer taste, more flavor, and a lower fat content. What could be better than that?
Not all gelato tastes amazing; it is really in the recipe and the way that it is made. If you are a company who is trying to cultivate the gelato fad, then you might be wondering if it is worth it to brand yourself using specialty Gelato cups, or if generic gelato cups are enough. Whether you want to invest in buying generic cups by the dozens or put your logo on individual cups, really depends on what you want for your company and how far you want to take it.
Many people who start their own business figure that it is smart not to invest too much upfront and to wait until they have the capital to spend money and be in the black. The idea of branding things like specialty cups might seem like an expenditure that can be skipped. But any good business leader knows that sometimes to make money, you have to spend it. If you want to expand your business, build brand familiarity, and to take it to the next level, sometimes you have to think big and outside of your immediate means to have it pay off in the end.
If you are a small vendor who thinks that your taste will gain you the clientele and the following that you deserve, you might be right. But what you might be negating is that brand familiarity breeds loyalty and “buzz.” So if you sell your gelato and someone is really enjoying it, doesn’t it make sense to spend the extra money to have your logo on the cup for everyone to see?
Imagine this scenario: you are at a street festival selling your homemade gelato, and someone is walking around talking about how awesome it is. When someone asks them what kind it is , unless they were paying attention they likely won’t have an answer beyond “I’m not sure.” If you have your name on the cup, then they will know for sure who supplied it. And better yet, they will know where they can get more.
Sure, right now you might be a small-time vendor, but becoming something more isn’t outside the realm of possibilities. All companies and brands start out small. The difference between those who reach great heights and those that don’t is the idea of dreaming big, investing, and believing in the impossible and getting there.
The difference in cost between generic gelato cups and those that have your logo is minimal, even for a small vendor. What it can mean for your product and your branding, however, can be huge. The best part about ordering branded gelato cups is that it is as easy as ordering them online. All you have to do is upload your logo, and within days you can have dozens of gelato cups ready to go — for very little cost at all.
If you go through the trouble of branding your name and perfecting your recipe, then it only makes sense that you would go the extra step to spend money on showing it off. The internet has allowed many small business owners, the ability to brand things for very little cost. Gelato cups are just one of the many ways that you can show off your logo and get people excited about your brand.
So, are customized gelato cups worth it versus generic? Heck yeah! Even for the small vendor, it is a small investment that can pay off big time if you shop around and find the best deal on the internet to personalize your Gelato Cups.